Katie Ainslie

 

Purpose

To empower people and organizations to grow with confidence, creativity, and clarity—turning learning into measurable impact and meaningful progress.

Philosophy

I believe learning is the most human form of innovation. When people understand the “why,” feel supported by their leaders, and have the tools to learn in the flow of work, they don’t just adapt—they elevate.

My approach blends the art of human connection with the science of performance. By combining empathy, data, and AI-driven insight, we help teams close skill gaps, strengthen leadership, and build a culture where curiosity fuels results.

Learning shouldn’t live in a classroom or a dashboard—it should live in the everyday moments that shape growth, decisions, and trust. I design those moments with intention, so every learner—and every organization—can move forward faster, together.

How I Design

Listen & Discover:
Understand real learner needs, friction points, and aspirations before designing anything.

Examples:
– Focus groups and learner interviews
– “Voice of the Field” surveys
– Job shadowing / ride-alongs
– Data review (win-loss, call recordings, support tickets)
– Analysis of feedback trends and what has been previously done

Design & Co-Create
Turn insights into learning experiences that mirror real challenges.– Co-design sessions with learners from target roles.

Examples:
– Scenario development using real learner stories
– Prototype and test microlearning content
– Draft learning objectives from learner language

Deliver & Empower
Bring learning into the flow of work, where learners already operate.

Examples:

– Blended learning pathways (digital + coaching + peer learning)
– AI-driven recommendations based on learner behavior
– Communities of practice where learners share wins & hacks

Measure & Iterate
Close the loop: measure what changed, listen again, and refine.

Examples:

– Surveys after 30/60/90 days
– Manager feedback on skill transfer
– Performance data (win rate, time to proficiency)
– Continuous improvement cycles (“What’s working? What’s missing?”)

Some Highlights of Work

 

Drove 48% revenue growth
(2020–2025)

Through scalable enablement, onboarding, and learning programs aligned to strategic GTM priorities and business operations goals.


In 2025 $49M+ deals

Creation of the ‘Pipeline Palooza’ program where we partnered with our Procurement team to create a tailored training for our Global Industries team. Due to the success of this program we ran it globally and included HR and IT.


Sales productivity improved by 20% and $1M+ deal velocity (2024)

Developed a standard Digital Product Training Framework that focused on simplification of complex concepts, utilizing win stories and focusing on customer storytelling.

Pipeline Palooza: Equipping Sellers to Drive Pipeline with Every Conversation

The Challenge

Sellers were not building enough pipeline to reach their quotas for the end of the year. We identified sellers were struggling to reach the right decision makers and weren’t able to break through.

The Process

Our field enablement manager for our Global Industries team and I ran interviews with sales leaders and sellers about the state of their books. We worked with Procurement, IT and HR to discover what would catch their attention when sellers reach out.

The Solution:

We piloted the program with our Global Industries team, which has our most successful and seasoned sellers. After the program we received feedback that it was one of the most productive sessions they have experienced and they implemented what they learned immediately.

The Success:

From our GI team we won over $49 million dollars in deals in 2025.